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Learn / The Ethereum Story · Module 4

Tokens, ICOs and traffic jams

The Ethereum Story · Module 4 · 2017 to 2019 · 35 min

Ethereum made it easy for anyone to create a token, which fuelled a boom in 2017, many failed or fraudulent projects, and a network that sometimes struggled with its own popularity.

What you will learn

The lessons

Lesson 1: Tokens and ERC-20

Ethereum’s coin is ether, but the network can also hold tokens. A token is a digital item created by a smart contract, such as points in a game, a share in a project or a stablecoin that tries to stay at one US dollar.

In late 2015 a shared standard called ERC-20 was proposed, setting out the common rules a token should follow, so wallets and exchanges could support any token that followed them. That made creating a token quick and easy.

The difference is easy to remember. A coin, like ether, runs on its own blockchain. A token is built on top of someone else’s blockchain.

Remember: A coin has its own chain. A token lives on someone else’s.

Lesson 2: The ICO boom and bust

An ICO, or initial coin offering, is when a new project sells its own tokens to raise money. In 2017 hundreds of projects did this, often raising millions of dollars in a few hours.

Some were serious attempts to build something useful. Many had a polished website, big promises and no working product, and some were outright scams. Because anyone could create a token in minutes, there was no gatekeeper checking the claims.

Through 2018 many ICO tokens lost most of their value, and regulators in several countries began to pay close attention. The lesson is simple and still useful: promises are not products.

Remember: If a project promises guaranteed returns or pressures you to hurry, treat that as a warning, not an opportunity.

Lesson 3: CryptoKitties and congestion

In December 2017 a game called CryptoKitties let people collect and breed digital cats. It became so popular that it clogged the network, and fees and waiting times rose for everyone, not just the game’s players.

The cause is built into how Ethereum works. Only so much fits into each block, so when more people want space than there is room, they offer higher fees to be first in the queue.

Developers answered with a series of planned upgrades, including Byzantium in October 2017 and Constantinople in February 2019, but the real fix would take years. Congestion became one of the main problems the next chapters deal with.

Remember: When a network is popular, its fees go up. Making it faster and cheaper is called scaling.

Key dates

WhenWhat happenedWhy it matters
2017The ICO boom, with hundreds of projects selling tokensEasy fundraising brings both real projects and scams
October 2017The Byzantium upgradePart of a series of planned improvements
December 2017CryptoKitties causes heavy trafficShows how busy the network can get
2018Many ICO tokens lose most of their valueA lesson in checking claims before trusting a project
February 2019The Constantinople upgradeAnother planned step in the upgrade series

Key terms: token, ICO, ERC-20, congestion, scaling, regulator. Open the glossary

Module quiz

4 questions. Tap an answer to see if you are right and why.

1. What is the difference between a coin and a token?

2. What was an ICO?

3. What did CryptoKitties show?

4. Which is a red flag for a new token offer?

Do it yourself

Build a red-flag checklist for any new token offer. Include promises of guaranteed returns, pressure to hurry, hidden teams and no working product. Keep it for the rest of the programme.

Not financial advice. This lesson is history and education only. Prices are rounded and shown only to explain how big the swings were.

How to read prices on MarketsGo deeper: Sources

Next module: DeFi, NFTs and fees →